Since 15 years the charity association RADUGA supports immigrants from the former USSR by helping them to integrate in their new environment in Germany. Henkel fosters their projects with a donation in kind and additionally with IT equipment. We are a truly international company with employees from 116 nations working together. Therefore the charity work of Raduga fits perfectly to our Corporate Citizenship activities.
“Raduga” is the Russian word for rainbow. And Raduga’s charity projects are as colorful as a rainbow: They offer integrative language courses, special guidance for women, theater projects for youngsters and much more… Really useful projects that Henkel is happy to support!
Children are our future – for this reason, Persil has set up the initiative “Projekt Futurino”, which has already made 400 education and development projects possible. As a result, more than 100,000 children have been supported by “Projekt Futurino”. Persil has brought the initiative into being in 2007 on the occasion of its 100th anniversary. Ever since – always over a specific time period – consumers are called to apply with their project ideas.
The focus of “Projekt Futurino” is on projects which enable children to learn more about nature and to acquire a better awareness of the environment while at the same time experiencing its fascination.
Have a look at some projects of “Projekt Futurino” (the video is in German):
With the support of Persil, the Leibniz-Gymnasium in Dormagen realizes the project “Solar energy – our chance for the future”: Sixth grade students get to know zero-emission technologies of the future and can apply their knowledge in photovoltaics and H2-Tecnique. The application for this project was submitted by a physics teacher of this school in fall 2009.
The kindergarten St. Franziskus in Wesel is delighted in the explorer room with two laboratory places which were enabled by “Projekt Futurino”. Many generations of future kindergarten children have the possibility to explore and experiment there. The objective is to understand chemical coherences and to gain first basic knowledge– for an overall interest in natural sciences.
On Sunday, 7th of March, Henkel and the ice hockey team “DEG Metro Stars” from Duesseldorf started their campaign for “DKMS Deutsche Knochenmarkspenderdatei” (German Bone Marrow Donor Center). The aim is to encourage the local ice hockey fans to register themselves as a potential stem cell donor.
Once again, the campaign was very successful: 340 fans got registered and10.483 euros were donated to help patients with leukemia. Henkel and DEG donated one euro for each visitor of the match. More money was collected by Henkel employees and pensioners.
Thanks to the initiative “Project Futurino” the day care centre “Flothfeld” in Havixbeck in Germany is able to build a playing area with a rope trail. Persil and a popular German family’s magazine donated 10.000 Euros for the day care centre. The project was chosen by the magazine’s readers.
In Germany Persil continues the initiative “Projekt Futurino” to support children with 150,000 euros. From March to July 2010 consumers are asked to nominate children’s projects with a special focus on nature and environment.
The initiative was launched in 2007 to celebrate Persil’s centenary. Since then 400 projects and more than 100,000 children have been supported.